FAB is an acronym for Features, Advantages, and Benefits. FAB is a common 3-Step strategy employed in sales and marketing to generate interest in products. However, the technique can also be utilized during an interview to SELL yourself and fit any expertise acquired through experience, education, and training to specific job requirements. Consider the following when organizing your FAB responses:
Feature – What key factors, attributes, and skills do you have as required by the position?
Advantage – What strengths do your accomplishments, abilities, or past performance indicate relative to the competition?
Benefit – What is the result or value an employer can anticipate from hiring you?
A paralegal job description will typically require the ability to prepare legal documents and correspondence as well as the ability to organize and maintain files. The examples below illustrate how you can use the FAB method to focus your responses, so they are more impactful.
Feature: You earned a Paralegal Credential
Advantage: You understand the legal process and terminology better than someone without a credential
Benefit: You are qualified through education and training to perform substantive legal work that requires knowledge of legal concepts, and as a result, can complete the work more quickly and effectively.